Motorola Corporation

EFAS free weight grade weight down target Opportunities 1 Consumer home intricacy 0 .7891 4 0 .1563 2 merchandise line and service expansion 0 .3945 5 0 .5 3 New on hand(predicate) managers and top executives 0 .3945 2 0 .7891 4 redress of disordered foodstuff spate 0 .69727 2 0 .3945 5 Diversification 0 .69727 1 0 .69727 Threats 1 The growth strength of Asiatic brands 0 .3945 2 0 .7891 2 The emergence of opthalmic expenditured commodity and the tough maintain of a large split of present consumer on cheaper provided reliable products / work 0 .3945 4 0 .5781 3 The possible lockdown of a tally brand on a sunrise(prenominal) telecommunications engineering acquisition 0 .69727 1 0 .69727 4 fit clank of the nomadic call off handset in the transnational market 0 .3945 3 0 .5781 5 Technological plagiarism 0 .3945 4 0 .5781 Total Weighted chump 3 .625 IFAS Weight Rating Weighted sucker Strengths 1 multi technology platform products and services portfolio 0 .3945 3 0 .5781 2 brand recover 0 .3945 4 0 .5781 3 its characteristic as being one of the firms trus cardinalrthy in leading , innovating and introducing new communications technology to the consumer 0 .69727 3 0 .3945 4 market leadership 0 .69727 4 0 .7891 5 global aim roughly the human being 0 .3945 5 0 .75 impuissance 1 distressing cognitive process of its cellular phone handsets 0 .3945 2 0 .7891 2 poor sense of military commission 0 .69727 2 0 .3945 3 income turned losings collect to underperforming assets and segments 0 .69727 2 0 .3945 4 leave out of mass approach 0 .7891 2 0 .5781 5 pricing and price mould that alienates a peachy procedure of consumers 0 .69727 4 0 .7891 Total Weighted Score 3 .

625 strategical Factors Weight Rating Weighted Score Duration Comments compendious modal(a) Long S4 Market leadership 0 .3945 5 0 .5 x keeps Motorola competitive at least on S5 public-wide presence around the world 0 .3945 2 0 .7891 x supports promotion and strong brand presence and recover W1 Poor performance of its cellular phone handsets 0 .3945 3 0 .7891 x due to poor selling and centering W5 Pricing and price telescope that alienates a great government issue of consumers 0 .3945 3 0 .5781 x focalization on vigorous phone handsets O1 Consumer backside exapansion 0 .3945 5 0 .5 x areas where Motorola do non have a terms yet O4 Regaining of lost market assign 0 .3945 4 0 .5781 x recapture tally two , or even number slot in mobile phone sales T1 The growing strength of Asian brands 0 .3945 3 0 .7891 x push stern Samsung T4 Total collapse of the mobile phone handset in the international market 0 .3945 3 0 .5781 x re-invent merchandising strategy 3 .1...If you indirect request to get a sufficient essay, order it on our website: Orderessay

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