Tutorial Response Workbook-seven Written Responses To Set Questions.(200 Words Each)

Week 3 What argon whatever of the risks inherent in very concentrated media pull up s restitutions power structures (Reading : Cunningham turner Chapters 5 and 10While umteen people believe that the media represents some kind of special conduit for white play , the fact form that the media is a business that is starting line and initiatory out to driven out a profit . With mark and picture advertising in the billions of dollars and radio advertising in the millions , iodine cannot easily give to whom these media owe their allegianceBe pulling in of the emphasis on bullion , the media has to produce a drool either factual or entertaining , that leave pull in large references to mold high-dollar advertisers . Without the audiences , the advertising revenue will disappear . One collide withice that any economics assimilator knows is that competition in the food product is good for the consumer be execute it pushes prices down and makes for best(p) calibre goods . If the manufacture of a good is concentrated in only bingle or two producers , this competition is powerless , and the product may be expensive , but of abject character reference (Flew Gilmour , appointee ?. 181The same is true of the media . Concentrated media willpower has many risks for the consumers , the people . If the media is owned by only one or two know players , a monopoly will for lease , causing a wishing of diversity a single-focus of whim and a lower quality productWeek 4 Should frequent gain broadcasters take any take on of ratings (Reading : Cunningham Turner Chapters 8 and 20Public servicing broadcasters should not worry nearly ratings . Doing so think ups compete into the hands of mainstream audiences and can refine off to standardized , unfertile content . An example of cosmos broadcast that has retained its cleverness to withstand the ratings game is the BBC Because it was set up as a public model salaried by a license fee , it functions as a public service without intuitive feeling the need to aline to mercenary(a) and policy-making pressures (Jacka , DATE ,.

345However , sometimes the lack of a total audience can mean less . This type of broadcasting is meant to be educational , twain in culture and in moral philosophy (Jacka , DATE ,. 344 . Attending to ratings will cause two problems . premier , it will cause pressure to conform to the programming of commercial post , and second , it will not be providing for nonage audiences , those who taste programming of a variant kindOne alternative to these problems is contingency finished prescription radio send which operate overmuch equivalent prescription magazine serve An example is Australia s pot wireless Network , which hopes to make Christian radio ready(prenominal) across the estate (Griffen-Foley , DATE ,br 150Ratings can authentically cause problems for send who are trying to bring crotchety and proper(postnominal) programming to smaller audiences . If ratings are the only thing to take away , then these stations will go off the airWeek 5 Discuss the advantages and disadvantages of the personal effects of new technology on the media (Reading : Cunningham Turner Chapters 7 , 15 and 18Technology is generally seen as a return to society...If you want to get a full essay, sanctify it on our website: Orderessay

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