Kfc Case Analysis Study

KFC Case Analysis

Case Study: Kentucky Fried Chicken and the worldwide Fast-Food Industry
 Relevant Case Facts - History
      * Early Life of interruptiononel Sanders
      * Sanders First Franchise in 1952
      * New Management/ nuance for Kentucky Fried Chicken after KFC sale for $2M
      * Acquisition of KFC by Pepsico/Tricon Global
      * Heublein Makes Changes in 1970
      * 1980s Profit and Expansion
From $105 to 7.2 Billion in 50 years
      * 1952, Col. Sanders started franchising his recipe door to door financed by his $105.00 SS Check
      * 1964, Col Sanders had much than 600 franchised outlets in the US and Canada.
      * 1964, Sold his interest in his company for $2 million to a group of investors.
      * 1966, KFC went public
      * 1969, Listed on the NYSE
      * 1971, KFC was acquired by Heublein Inc . for $285 million .
      * 1982, Heublein & KFC Inc . was acquired by RJ Reynolds
      * 1986, RJ Reynolds & KFC , was acquired by PepsiCo, Inc . $840 million .
      * 1997, PepsiCo, Inc . spined-off of its qsrs into independent Tricon Global Restaurants .
      * 2002, Tricon changed its corporation comprise to Yum! Brands, Inc . .




     

* NOW:
        * Yum Brands, Inc . is the worlds largest restaurant company in terms of arranging units with nearly 32,500 in more than 100 countries and territories.
        * Yum! Brands, Inc ., is a component part 300 company
        * Yum! Brands, Inc. global system sales totaled more than $22 billion in the year 2001.
        * Current market Cap value on the NYSE is 7.2 Billion

STATEMENT OF THE PROBLEM
      * How would KFC continue a market leadership in the global fast-food persistence?

      * Issue:
      * A competitive marketing strategy in the international market focused on the Latin American countriesIf you want to get a full essay, order it on our website: Orderessay



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